How To get your Flyerz to work for you !!!!

Flyerz can be one of the most effective marketing techniques but the success of them depends hugely on the design. The flyer HAS GOT TO GRAB the recipient’s attention in a second or two …..  then get them interested in the product, service or event, and finally get them to take some action whether that’s phoning a number, visiting a website, or placing an order.

Here are some points to consider when having you flyerz designed:

Attention grabbing headline

You have a very short time to grab someone’s attention with a flyer… This is where an excellent headline is required!.

Don’t use your business name as the headline. This is not a business card and people don’t care that you are called “JND Repair Centre” for example

Rather, create a headline that creates interest such as “ Do you have any broken appliances ??”  or perhaps “Repair bills getting you down”

Try  find out whats important to your customers and incorporate that into your headline

Avoid using long sentences

People rarely read long sentences on a flyer so don’t use them. Instead use bullet points and get straight to the point. If your flyer does its job and you get the customer to call to action, you can always supply them with more details and specifications once the communication channels are open.

Include power words

There are some words that are known to attract peoples attention – They include free, avoid, bargain, bonus, earn, easy, enjoy, exciting, happy, exclusive, how to, extra, fast, learn, money, mystery, new, profit, save, special, win. Try to naturally incorporate these words  into your text. Also use words that convey excitement and energy but don’t use clichés!

Avoid complicated type fonts

Avoid complicated fonts and script fonts that are hard to read. People feel its going to be tiresome and will discard the flyer. Remember you are not trying to win a graphic design award, but get you customers to contact you!

Use images

The saying goes a picture says a thousand words, so think about using one. Make sure its relevant and reinforces what is being said or the brand image that you are trying to portray

Avoid clutter

Don’t  feel that you have to fill every nook and cranny with text and images. Blank space makes the flyer appear easier on the eye, making it easier for people to read.

Call to action

Tell people what to do next, but not in a passive way. “For more information, call ……. Is a passive call to action. It doesn’t motivate action. Instead, use one of the following closing lines:

• Buy before (date) and receive this free gift.
• Book before (date) and get 10% off
• Order now – 20% off for first 50 customers
• Don’t miss out on this exclusive offer ---- Call …

Also, try and keep it simple and just state one. People are more likely to comply if you tell them to do just one thing!

Use A Flyerz.co.za Graphic designer ( Expert)

Definition of an Expert: “ A Person who has an extensive skill or knowledge or experience in a certain field.”

Not only are our Flyerz.co.za Graphic designers creative people with the ability to make your flyer pleasing to the eye, they have also been trained to design with the above mentioned marketing points in mind. With regards to your flyer, there is no doubt you would be dealing with an “expert”

Distribution

Once you have your flyerz, distribution becomes very important. Here are some pointers on distribution:

• The post office is a great way to distribute your flyerz. They charge between R0.08 – R0.10 cents a flyer. Make sure that when you phone them though, that you ask them for there number of operating boxes and not the total number of boxes. Sometimes this number is less so don’t waste your flyers. If you want to distribute your flyers at a post office far from where you are, your local Post office will get them to the desired Post office for a nominal fee
   
• When at all possible, distribute to target markets. There is a trade show every week in South Africa, so if the show is related to your product or service then get flyers on car windscreens at these shows. People are also more inclined to look at flyers at these shows as they are already in the shopping mode when attending the show.
   
• Get your flyerz on Store counters. Most people in your related industry wont mind you leaving some flyers on their counter. This is also great when trying to get to your target market. You can also have some perspex flyer distributor boxes made. We can help with these at about R50.00 each. Remember though to keep checking in at the store to see if they need to be topped up or if they are being used!
   
• Attach flyers to all your existing correspondence like invoices, statements etc. this certainly gets your flyers onto desks at no extra cost!
   
• It as a well known marketing fact that it is better to be consistent that to just have one boost. So try to hand out your flyers regularly, its good to let people know that you are still around and people can contact you at any time. 
   
• You can also consider dressing up the person distributing your flyerz. This technique works well in crowded and busy areas. An unusual looking person will definitely stand out and spark the curiosity of the people around.
   
• You can have your flyerz inserted into local newspapers. It is unfortunately quite costly but certainly gets the distribution out there
   
• Definitely do try different approaches and don’t just distribute all your flyerz in one way. Also ask you customers how they got your flyer. By monitoring this you can find the method of distribution that works for you.